Instagram feeds will be re-ordered based on our interests and relationships

instagram's algorithm

Would you rather see the last couple of minutes posts, or see the most popular posts from last time you logged on?

The latter is how Instagram is going to look from now and in the future.

See the announcement here.

This announcement was met with resistance and even a “Keep Instagram Chronological”  petition is now signed by more than 200,000 people, but doesn’t this whole “new algorithm”-thing sound familiar?

It does, because it’s the exact same thing that happened with Facebook 2009, when they too changed algorithms.

But they way we use Facebook in 2016, it would have been way too messy if we stayed with the algorithm from 2009.

Instagrams co-founder Kevin Systrom told this week “on average, people miss about 70 percent of the posts in their Instagram feed.” And in an interview with the New York Times, he told that the new Instagram algorithm “is about making sure that the 30 percent you see is the best 30 percent possible.”

 

What does this mean for you?

This is likely the first step towards a Facebook-like feed, where posts are shown to only about 2-3% of a page’s followers with a 0.2% engagement rate. Instagram though, is beloved by marketers for it’s high engagement rates, since it’s 25x higher than Facebook’s.

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The new algorithm will cut through the noise and present posts that matters to you, based on your interests and relationships.

That means less control for many brands, which means they will lose income from the platform.

We will see a necessity for more advertising, since it’s slowly turning in to a “pay to play” platform like Facebook is now.

Solution

While people are upset about this new algorithm, we strongly advice you to just accept it and use it to our advantage, since neither me or you are in control of the backend of Instagram.

GramVids is an example of services that do something to help brands get attention, even with the new algorithm.

Digital Spartan